The only logo that we kept intact when redesigning all of the Ambiente group restaurants comes from renowned Czech typographer František Štrom. But there’s more and more Lokál’s opening around the country and with them comes a need for a visual style and a principle of combination of maximum clear typography and illustrations in an open system allowing the development of local pubs basically anywhere. We choose the illustrators with love and the location, and both the restaurants’ faux-wood paneling and printed and promotional materials on mind. Even without us it began with Maxim Velčovský in Dlouhá Street, continued with our Bohumil Vašák at U Bílé Kuželky in Malá Strana and Martin Kubát U Zavadilů in Kunratice, Martin Fischer at Nad Stromovkou in Letná, Kakalík in Hamburk – all five in Prague – the Pilsen’s Pod Divadlem was freed by the legendary Jan Vyčítal and then... stay tuned. 

  • Client: Ambiente
  • Author: Pavel Lev, Martin Vácha
  • Cooperation: Atelier PH5 (architects), Bohumil Vašák (illustration), Maxim Velčovský (ilustrace), Martin Kubát (illustrations), Martin Fischer (illustration), Kakalík (illustrations), Jan Vyčítal (illustration), Rudolf Brančovský (illustration)
  • Font: Apercu, Lokal Script
  • Type: Restaurant, Interior, Web

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