Studio Najbrt

Czech Telecom (not implemented)
1997

authors
Vladimír Anděl
Pavel Lev
Zuzana Lednická
Aleš Najbrt

This is the only unimplemented order we present here. We spent half a year working on the logo that was indeed approved and another year and a half on a three-part manual that was, however, rejected by the operator’s new management and left aside. Our visual style was to provide Telecom with a starting point for its competition with new telecommunications companies and change people’s perception of this company that had previously failed to provide telephone lines to all applicants. We wanted to promote a new friendly communication with clients and improve the living environment, particularly in cities. We wanted to smile but they said we are laughing in people’s faces. Oh well.