Studio Najbrt

PPF
PPF a.s.
2002

authors
Aleš Najbrt
Mikuláš Macháček
Bohumil Vašák
Petr Štěpán

cooperation
Ogilvy C.I.D. (advertising agency)
B.I.G. (advertising agency)

The unified visual style manual for PPF and its subsidiaries is a long-term project and a good example of our effort to create open systems that allow the development of new visual styles for affiliated companies and development of existing rules while maintaining the fundamental philosophy. The PPF logotype was created based on the company’s original logotype and expresses its growth and new communication needs. Our collaboration with the company includes work on the PPF photography collection as well such as calendars, annual reports, exhibitions and the actual collection.