39th Karlovy Vary International Film Festival

At long last, somebody had the idea to use the interiors of Hotel Thermal, a veritable museum of 70’s design and the centre of festival life. Director Martin Krejčí built the theme on three typical festival visitors: backpacker, playboy and VIP guest, all heroes of a mad chase for the festival’s most coveted prize – a ticket to a screening. Mikuláš Macháček created an outstanding design using a font developed specifically to evoke the 1970’s. This was the first time we created a series of three different posters.


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