A new technology based on olivine, a natural mineral named for its green color (LiFePO
4), enables for a production of a car battery, which would start the car you parked at the North Pole. It does not contain lead or any other harmful substances and compared to standard batteries it has lower weight and longer service life, so with it the pole could probably be reached. For us, the work on the brand was also a small journey of discovery, as this time we did not come only with adequately modern logo and visual style, but we came up with the name and coordinated everything from fair booth architecture through fair video to hostesses’ dresses.


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