Zuzana Lednická (1974) studied toy design at Secondary Professional School Of Applied Art (1989–1993) and graphic design with prof. Zdeněk Ziegler at the Academy of Arts, Architecture and Design in Prague (1993–1998). Since 1995 she has been part of Studio Najbrt, later becoming a director and a partner. She has received a number of design awards, among them the bronze medal from the Most Beautiful Book of the World competition in 2012 for her design of the monography of the iconic Czech toy designer Libuše Niklová and in 2016 her project Typo 9010 was cited for typographic excellence by the Typo Directors Club in New York. Apart from campaigns for the Karlovy Vary International Film Festival and art & design books she has been recently focusing on two areas: long-term, socially responsible collaborations (the Daughters of the 1950s, the Czech Alzheimer Society or reSite, a global non-profit acting to improve the urban environment) and work for children (collaboration with the aritst Peter Nikl, her design-for-kids fair „mini“ or „mojemoje“ brand).