The new logo of Czech Television, a national public broadcasting company, pours out of the screen into the physical world in diverse applications, on production trucks as well as on “vinčuc”. This year's return to the original but modernized logo of Czech Television, a newly simplified “TV screen” that the station used for almost fifty years, complements contemporary typeface TV Sans, designed for ease of reading in television broadcasting and for identification with Czech Television in its logotype and all other uses of the visual style. And for those that wouldn’t know, “vinčuc” is the foam windshield on the microphone.
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