The entire promotion campaign was based on a dark-skinned baby in a cardboard box on red background. The combination was meant to evoke the supermarket ad offering a product that turns out to be the baby boy in this bitter comedy. Another version that we considered for a long time was a mechanic toy in the shape of a sunbathing woman doing sit-ups and repeating “up and down” which is the film’s name in English. Unfortunately, the same toy that actor Jan Tříska brought for director Jan Hřebejk from the U.S. was shortly before used in the poster of another American movie.
They provide the basic functionality of the site, the site cannot function without them.
They count website traffic and, by collecting anonymous statistics, allow the operator to better understand their visitors and thus constantly improve the site.
They collect information to better tailor advertising to your interests, both on and off this website.