The Czech fashion brand refreshes its look and steps into the world, and the journey comes with a new logo and visual style. For the future unification and organization of the identity that would reflect the scope and ambition of the brand under new owner, we created a compact contemporary logo with an original symbol. Elegant and original blending serif and sans serif letters P and F, offers a wealth of options in branding, on tags and store architecture, but also on fabrics and accessories. The logo is accompanied by custom sans serif Pietro, designed to provide maximum flexibility in both print and digital environments, just like the logo itself. The logotype and symbol will now be the foundation of our work on visual style and long-term brand image.