Makropulos
The agency representing the leading young players of old music deserves a logo without classical clichés – a resonantly vibrant letter M made of five lines from sheet music, combined with pulsating orange red of young blood, the color of an almost blood-tight family of the agent and his artists. Add the Rhymes typeface, the most current interpretation of the most traditional Times and a macro zoom effect – an insight into the artery of contemporary classical music.
Client: Makropulos Music Agency,
Designer: Andrea Vacovská
Art director: Zuzana Lednická
Webdesign: Michael Dolejš
Animation: Zdeněk Trinkewitz
Production: Michaela Gabriel
Font: Helvetica Now,
Year: 2020