pudilfamilyfoundation.org

A modernist grid reflects in the atypical logo of a foundation that aims to promote Czech and international modern art, whether through funding of exhibitions, ambitious book series or its private museum Kunsthalle Praha. Plainness, which is given by the very nature of foundation activity, is implied in the sober expression of visual style and refined combination of gray that is almost black with light gray. Additional, “painterly” range of colors runs only with the website and other electronic apps.