400 ASA

The unified concepts of creating posters, invitations and other printed matter for the Smíchov photo gallery 400 ASA in the former Smíchov substation is based on the visuality of the photographic process. The format of a film negative, with the description of the number of pictures and sensitivity, was a model for the digital version of the author font which complements the graphic principle of the edge of the film and photography in various formats. 400 ASA is represented by Karel Cudlín, Jan Dobrovský, Antonín Kratochvíl and other creators of documentary photography.