Burger Service

Ambiente is not afraid of this and has joined the fast food segment with the Burger Service brand. Its name evokes a car service, as well as speed. We therefore chose a simple bold grotesque font in italics, like when you slam on the breaks and the letters tilt. Such a quick stop for a supercool burger. There is nothing superfluous in the graphics, just like in a car workshop, a pure purpose which is then balanced with the Burger Service's mascot – a "Michelin style Man" – with the potential to go viral. Its cheekily loud colours challenge your idea of a colour scale traditionally reserved for food. Done, let's eat.