A redesign of the logo of the world’s largest manufacturer of medical and nursing beds pursued two main goals: to simplify and subsequently improve communication. In an environment full of data and characters where lives are saved obviousness has a special value, which is why the modernization of the entire visual style of Linet is aimed primarily at consistency, clarity and unification. We removed the already dysfunctional and unnecessarily sharp symbol of the partner company WiBo and softened the letter L with a round shape representing the user-friendliness which is crucial to the current concept of care. The function of the symbol (e.g., in avatars) is taken over by a positionable L demonstrating the “lateral tilt”, a key function of society's beds.
They provide the basic functionality of the site, the site cannot function without them.
They count website traffic and, by collecting anonymous statistics, allow the operator to better understand their visitors and thus constantly improve the site.
They collect information to better tailor advertising to your interests, both on and off this website.