rsj.com

A redesign on the occasion of restructuring of the company known primarily for algorithmic trading came with a strict brief: to keep the square and the blue color. We created a new typeface and a visual style decomposing the square into triangles of different spheres, in which the company now operates. The diversifying portfolio is also represented by an expanded range of complementary colors. However, the employees can always choose: materials with colors or a more serious dark gray dotted with colorful lines. And finally, we also played with the shade of the blue a little.