Myšák
František Myšák first opened the doors of his patisserie to customers in 1911 and soon there were already queues for his cakes, but the change of political regime took the story of the patisserie in a different direction. The Ambiente Group took over the facility in Vodičkova Street in 2017 and continued its first republican tradition. The same is true of the logo and the entire visual identity, which has been carefully redesigned by Marek Pistora with an emphasis on the packaging used for the various items produced in the shop.
Client: Ambiente,
Designer: Marek Pistora
Art director: Aleš Najbrt
Logo redesign: Marek Pistora
Patterns: Marek Pistora, Julia Häller
DTP: Tomáš Krcha
Production: Michaela Gabriel
Font: Gotham,
Type: Exterior, Interior, Brand, Web, Restaurant, Packaging,
Year: 2017