City of Prague
Our logo for the City of Prague uses four language versions of the word “Praha” in a red box. The four versions represent all major languages that use Latin characters. The logo is meant to symbolise openness and friendliness of the city and its people. It is a symbolic hand extended to all visitors coming to Prague and a reminder of the city’s history as a centre of different cultures and nationalities. The unified visual style manual was created for purpose of the City of Prague’s current communication and keeps the town’s heraldry for certain purposes.
Client: Hlavní město Praha,
Designer: Aleš Najbrt, Zuzana Lednická, Pavel Lev, Mikuláš Macháček
Font: Myriad,
Type: Brand,
Year: 2002